# Privacy Policy
**Last updated: 5 August 2026**
Arch Bakery respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit archbakery.com, contact us or subscribe to receive updates.
## 1. Who We Are
Arch Bakery is operated by **Bake’N’Brew Ltd**, a company registered in England and Wales under company number **16169353**.
**Registered office:**
Flat A, 1A Tyrwhitt Road
Brockley
London
England
SE4 1QD
For the purposes of UK data protection law, Bake’N’Brew Ltd is the data controller responsible for your personal information.
If you have any questions about this Privacy Policy or how we use your information, please contact us:
**Email:** [contact@archbakery.com](mailto:contact@archbakery.com)
**Website:** https://archbakery.com
**Address:** Flat A, 1A Tyrwhitt Road, Brockley, London, England, SE4 1QD
## 2. Information We Collect
We may collect the following personal information:
* Your first and last name
* Your email address
* Information included in a message or enquiry
* Your marketing preferences
* Technical information such as your IP address, browser type, device type and how you use our website
* Information collected through cookies and similar technologies
Please avoid including sensitive personal information in the contact form unless it is necessary for your enquiry.
## 3. How We Collect Your Information
We may collect personal information when you:
* Complete and submit our contact form
* Contact us by email or another communication method
* Subscribe to receive news and updates
* Browse or interact with our website
* Accept optional cookies or analytics technologies
## 4. How We Use Your Information
We may use your personal information to:
* Respond to questions, requests and enquiries
* Provide information about our products and services
* Manage customer and business communications
* Send news, offers and updates where you have agreed to receive them
* Operate, maintain and improve our website
* Monitor website performance and understand how visitors use the site
* Protect our website and business against misuse, fraud and security threats
* Meet our legal and regulatory obligations
We will only use your personal information for the purposes for which it was collected, unless we reasonably consider that it is necessary to use it for a compatible purpose.
## 5. Our Lawful Bases
Under UK data protection law, we must have a lawful reason for using your personal information. Depending on the circumstances, we may rely on:
* **Consent:** When you actively choose to receive marketing emails or accept optional cookies.
* **Legitimate interests:** To respond to enquiries, operate our website, improve our services and protect our business, provided that these interests do not override your rights.
* **Contract:** Where processing is necessary to take steps at your request before entering into, or to perform, a contract.
* **Legal obligation:** Where we are required to keep, process or disclose information by law.
You may withdraw your consent at any time by contacting us at [contact@archbakery.com](mailto:contact@archbakery.com).
## 6. Marketing Communications
We will only send marketing emails to individuals who have actively agreed to receive them or where another lawful exception applies.
The newsletter checkbox on our contact form will not be selected automatically. Submitting an enquiry does not require you to subscribe to marketing communications.
You can unsubscribe at any time by:
* Using the unsubscribe link included in a marketing email; or
* Emailing [contact@archbakery.com](mailto:contact@archbakery.com)
Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.
## 7. Cookies and Analytics
Our website may use cookies and similar technologies to:
* Keep the website working correctly
* Maintain website security
* Remember visitor preferences
* Measure website traffic and performance
* Understand how visitors interact with the website
Cookies that are strictly necessary for the operation and security of the website may be used without consent.
Where required by law, analytics, advertising and other optional cookies will only be used after you have given your consent through our cookie banner.
You can accept, reject or manage optional cookies through the cookie banner displayed on our website. You may also control or delete cookies through your browser settings, although blocking certain cookies may affect how the website works.
## 8. Who We Share Your Information With
We do not sell or rent your personal information.
We may share information with trusted service providers that help us operate our business, including:
* Website hosting and maintenance providers
* Email and newsletter service providers
* Analytics and website performance providers
* Professional advisers, such as accountants or legal advisers
* Government bodies, regulators or law enforcement agencies where required by law
These organisations may only use your information for the services they provide to us and are required to protect it appropriately.
## 9. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that it receives an adequate level of protection. This may include transferring information to a country recognised as providing adequate protection or using UK-approved contractual safeguards.
## 10. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
As a general guide:
* Contact form enquiries will normally be retained for up to 12 months after the enquiry has been resolved.
* Information connected with a customer relationship or transaction may be retained for longer where required for legal, tax or accounting purposes.
* Marketing information will be retained until you unsubscribe or withdraw your consent.
* We may retain a minimal record of an unsubscribe request to ensure that no further marketing is sent.
We regularly review the information we hold and securely delete or anonymise information that is no longer required.
## 11. How We Protect Your Information
We use reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, loss, misuse or disclosure.
However, no online transmission or storage system can be guaranteed to be completely secure. You should take reasonable care when submitting information online.
## 12. Your Data Protection Rights
Depending on the circumstances, you may have the right to:
* Request access to the personal information we hold about you
* Ask us to correct inaccurate or incomplete information
* Ask us to delete your information
* Ask us to restrict how your information is used
* Object to certain types of processing
* Receive certain information in a portable format
* Withdraw your consent at any time
* Object to the use of your information for direct marketing
To exercise any of these rights, email [contact@archbakery.com](mailto:contact@archbakery.com). We may need to verify your identity before completing your request.
## 13. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to make a complaint to the Information Commissioner’s Office:
**Information Commissioner’s Office**
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
**Telephone:** 0303 123 1113
**Website:** https://ico.org.uk
## 14. Children’s Privacy
Our website is not specifically directed at children, and we do not knowingly collect personal information from children without appropriate permission.
If you believe that a child has provided personal information through our website, please contact us at [contact@archbakery.com](mailto:contact@archbakery.com) so that we can review and, where appropriate, delete it.
## 15. Third-Party Links
Our website may contain links to websites operated by other organisations. We are not responsible for the content, security or privacy practices of those websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
## 16. Changes to This Policy
We may update this Privacy Policy to reflect changes to our website, services, business practices or legal obligations.
The latest version will always be published at archbakery.com together with the date it was last updated.